Cloud-based platform for NFC mobile marketing. The software empowers brands to engage consumers and deliver impactful mobile experiences through a smartphone. Tap intelligent products with a smartphone to facilitate a direct connection between brands and customers, effectively removing intermediary search engines, social platforms and online marketplaces from the conversation. The platform acts as a product and tag manager, a campaign manager and for tap activity analysis. The solution includes the CNECT Platform, NFC hardware, Android and iOS apps and SDK/API for third-party integration for Android and iOS.