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A personalization platform that is powered with AI. It complements the understanding of each customer based on their onsite behavior with structured and unstructured data from each customer’s virtual world – including interests, inspirations, brand interactions, responses to trends and lifestyle. The platform adds to on-site events and customer interactions (CRM, loyalty programs) with precise information from publicly available Big Data, then cross references it with the product catalog to produce exactly the right recommendation at the right time from the first customer touchpoint.

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