Product Name
SAS Customer Intelligence 360
Description
SAS Customer Intelligence 360 infuses marketing decisions with customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics gives a deeper customer understanding. Engage with customers contextually across inbound and outbound channels, and craft compelling customer experiences tailored to each unique customer's journey. As part of the SAS Customer Intelligence suite, a marketing interface backed by advanced analytic capabilities enables marketers and business analysts to quickly transform digital data into predictive, customer-focused insight.
Features include:
* Open data model
* Data collection
* Post-data-collection contextualization
* Anonymous behavior capture
* Predictive models, forecasting and goal-seeking routines
* Digital asset management
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