Microsoft Customer Experience Management
The Microsoft Customer Experience Management solution delivers relevant, connected and measurable customer experiences across all retail channels. Deliver consistent and connected experiences tailored for each individual throughout their shopping journey. The solution offers add-ons for API-integrated customer relationship management systems (CRM) and marketing automation platforms (MAPs), which can help to personalize content for customers and improve sales. Leverage a single interface to track, assess and act on insights through unified social media management. Host a dynamic social community within your portal to increase engagement.
The solution applies analytics through customer relationship management (CRM) and a content management system (CMS) in order to deliver personalized customer interactions. It connects customer and product data, combining technologies that collect online and offline data with consumer information like social engagement, check-ins, profiles and purchase history. Working on one platform allows the management of the customer experience in context—before, during and after the sale.